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Baxters of California is one of the original men's grooming brands created by Baxter Finley in the mid 60’s. Revolutionary for its time, the brand started with a single product called Super Shape, a men's skin conditioner that offered protection from the harsh sun and sea which was a common obstacle on the shores of California. This male-only product was no gimmick as all of a sudden guys grew interest in looking after themselves in terms of grooming. Since the beginning, Baxter of California manufactured a vast collection of products tailored to a man’s requirements. Years of research by their experts proved that all skin is not created equal and their scientific approach with Mother Nature in mind meant their products would care for the skin and not antagonize.