The Hundreds was founded in on the 27th July 2003, and like many other clothing brands it took its name from the owner, Bobby Hundreds. Now entering its tenth year, the company has become a major player in global streetwear fashion, and is showing no signs of slowing down. Run by two streetwear enthusiasts, The Hundreds gained popularity initially through the internet, and within four years their website was receiving around half a million visitors every month! The founders use their own experience of the skate, surf and music cultures of Southern California to create a clothing line which takes everyday urban wear and adds its own original twist. The brand is loved by many for combining modern urban clothing with elements of retro design, to create unique and stylish products that stand out in a crowd.
The Hundreds are HUGE, as they say.
Admirably, The Hundreds haven’t let their global success go to their heads, and they continue to supply very limited numbers of their products to only the most prestigious hand-picked skate and streetwear retailers around the world. In fact, you can only buy The Hundreds garments and accessories in 250 stores, allowing the brand to reach a wide audience but also maintain the personal feel the business had in the beginning. In the past The Hundreds have collaborated with some of the world’s biggest names in art in design, including Disney, Medicom and G-Shock to name only a few. Going forward the brand continues to draw influence from the cultures from which it was born, and strives to produce the finest in urban wear with the unique The Hundreds twist.